Being the highest profile athlete in the world's second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscrete comments fail to tarnish it.
from Times of India https://timesofindia.indiatimes.com/sports/off-the-field/big-appeal-virat-kohli-pulls-in-the-ad-dollars-despite-verbal-slips/articleshow/66823917.cms
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